Brand Management · Digital Transformation Est. 2021 · EMEA

The full digital lifecycle, delivered.

Marketsight partners with enterprises and institutions to design, build, and transform their digital presence, from first concept to live, measurable product. Six capabilities. One accountable partner.

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Scroll · selected work below

What we deliver

Six capabilities.
One accountable partner.

From first brand mark to a live ERP serving thousands, we own every layer of the digital lifecycle.

01 / Web

Web Development
& Architecture

Modern responsive websites and web applications built for performance, usability, and conversion, from institutional platforms to booking systems and e-commerce.

Trilingual delivery · performance budgets · accessibility from day one

02 / Platform

Custom ERP
& Platforms

Proprietary business management systems tailored to your operations, school management, hotel PMS, port logistics, training certification workflows.

Custom-fit ERPs from school management to port logistics to hotel PMS

03 / Transform

Digital
Transformation

Strategic digitization replacing fragmented manual workflows with unified, real-time platforms, across departments, locations, and organizational layers.

Multi-platform integrations · audit trails · operational dashboards

04 / Identity

Brand Identity
& Visual Design

Full visual identity creation, logo design, brand guidelines, color systems, typography, and narrative positioning across every client touchpoint.

Ground-up identity systems, guidelines & cross-touchpoint rollout

05 / Mobile

Mobile
Applications

Purpose-built mobile apps for field operations, citizen services, and sector-specific tools, including AI-enhanced and RFID-integrated solutions.

AI, RFID & GPS integrations · field-tested in extreme environments

06 / Campaign

Digital
Campaigns

Strategy, creative assets, and execution of digital launch campaigns, social media, paid ads, landing pages, and OTA integration for brand market entry.

Century 21 market entry · campaign-to-conversion ownership

Featured Case Study 2021

Century 21

Real Estate · Brand Launch · Market Entry

Led the digital side of Century 21's regional market entry, owning strategy, creative, and execution across paid, social, and web. A globally-known franchise brand introduced to a new market as a single, coordinated launch, not a patchwork of vendors.

Strategy · Positioning & brief

Creative · Launch assets

Channels · Paid · Social · Web

Discuss a similar engagement

Channels deployed

Paid, social, web, content, coordinated.

Scope

Endto end

Strategy through deployment, one accountable team.

Launch coverage

Brand positioning · Creative system · Paid acquisition · Launch site

Scope of engagement

Market & audience discovery, positioning brief signed off with franchise leadership

Full creative system: launch identity, paid ad creative, content templates

Paid acquisition setup & landing-page UX optimized for lead capture

Coordinated launch across paid, social and PR with weekly performance reporting

How we work

A process built
for complex stakeholders.

Most of our engagements are not a single product, they are a transformation. Four phases keep the work accountable, transparent, and shippable at every stage.

01 2 to 4 weeks

Discovery
& alignment

Stakeholder interviews, workflow mapping, and a shared brief everyone signs off on before a single line of code or pixel is drawn.

Operational audit

Stakeholder workshops

Scope & success criteria

02 3 to 6 weeks

Strategy
& design

Information architecture, UX flows, brand or visual system, and high-fidelity prototypes, pressure-tested with real users before build.

UX architecture

Visual identity / UI

Clickable prototype

03 8 to 24 weeks

Build
& integrate

Modular engineering with weekly demos. Integration with the legacy systems and third-party services your operation already depends on.

Modular sprints

Weekly stakeholder demos

QA & security review

04 Ongoing

Launch
& evolve

Phased rollout, on-site training, and a long-term support relationship, most of our clients are still with us years after their first engagement.

Phased deployment

Team training

Maintenance & iteration

Sectors

Where we operate.

Digital practices and industries where we have shipped, learned, and built reusable infrastructure.

01 · Consultancy & Advisory

Consultancy & Advisory

Strategic and digital advisory for boutique consultancies — positioning, thought-leadership platforms, and the client-facing infrastructure that makes the work visible.

Engagements: SH Advisory · EMSC Luxembourg

02 · Project Management Offices

Project Management Offices

PMO dashboards, portfolio visibility, and cross-functional operations software for consulting firms and multi-project organizations running complex engagements.

Engagements: EMSC Luxembourg · Ereza Hotels & Resorts

03 · Hospitality

Hospitality

Hotels, resorts, surf camps, and tourism brands — PMS integration, booking UX, brand identity, and OTA-connected websites.

Clients: Hôtel RIAS · Ereza · Rapa Nui Surf Camps · Tulum & Bávaro

04 · E-learning

E-learning

Schools, language academies, training institutes, and certification platforms — full lifecycle from enrollment and attendance through to certification issuance.

Clients: Ecosys · Oxford English · Groupe Scolaire La Résidence · AMPA La Paz

05 · Logistics

Logistics

Operations, fleet, and performance-monitoring platforms — enterprise-grade systems for multi-site, multi-team operators.

Engagements: Multi-platform enterprise systems

06 · Real Estate

Real Estate

Franchise market entries, brand launches, paid and creative campaigns, and lead-capture experiences for real estate networks expanding into new markets.

Clients: Century 21

Selected work

30+ projects.
6 sectors. One standard.

These are the engagements we are authorized to disclose. Additional work exists under confidentiality. Click any row for scope, sector, and outcomes.

What partners say

Long engagements.
Honest feedback.

Marketsight ran our entire market-entry campaign end to end, from strategy and creative to deployment. We launched faster than any of our other regional rollouts.

C21

Regional Director

Century 21 · Brand launch

We needed a brand, an HMS, and a trilingual booking site delivered in parallel. Marketsight ran the whole transformation as one engagement, not three disconnected vendors.

General Manager

Hôtel RIAS Dakhla · Brand & platform

The Ecosys platform replaced our spreadsheets, paper invoices, and three separate apps. Two years in, our administrators won't go back, and we keep adding schools.

Director

Private school network · Ecosys ERP

Mohamed Salem
B. Oubit

Founder · Managing Director

2021

Founded

About

Technology should serve people first, every product we ship reflects that.

As Managing Director of Marketsight, I bridge the gap between business strategy and technical execution. With a background spanning web development, application architecture, digital transformation, UI/UX design, and brand identity, I oversee the full lifecycle of every product we build.

Over the past several years, I have led platforms serving hospitality, maritime logistics, education, government programs, and agri-tech startups, with clients ranging from early-stage entrepreneurs in the region to enterprise franchise brands and multi-site operators.

Web Architecture Custom ERP UI/UX Design Brand Identity Digital Transformation Mobile Applications Agri-Tech

Get in touch

Let's build
something exceptional.

Whether you need a platform, a brand identity, or a complete digital transformation, share the brief and we'll respond with a scoping conversation within two business days.

contact@marketsight.net

Mohamed Salem B. Oubit

Studio

EMEA

Start a conversation

Tell us about the project, organization, and rough timeline. We'll come back within 2 business days.